{"id":12694,"date":"2026-06-28T17:47:37","date_gmt":"2026-06-28T10:47:37","guid":{"rendered":"https:\/\/tct.vn\/blog\/apple-du-kien-dat-thi-phan-ky-luc-tren-ba-phan-khuc-san-pham-quan-trong-vao-nam-2026\/"},"modified":"2026-06-28T17:47:37","modified_gmt":"2026-06-28T10:47:37","slug":"apple-du-kien-dat-thi-phan-ky-luc-tren-ba-phan-khuc-san-pham-quan-trong-vao-nam-2026","status":"publish","type":"post","link":"https:\/\/tct.vn\/blog\/apple-du-kien-dat-thi-phan-ky-luc-tren-ba-phan-khuc-san-pham-quan-trong-vao-nam-2026\/","title":{"rendered":"Apple d\u1ef1 ki\u1ebfn \u0111\u1ea1t th\u1ecb ph\u1ea7n k\u1ef7 l\u1ee5c tr\u00ean ba ph\u00e2n kh\u00fac s\u1ea3n ph\u1ea9m quan tr\u1ecdng v\u00e0o n\u0103m 2026"},"content":{"rendered":"

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M\u1ed9t b\u00e1o c\u00e1o m\u1edbi t\u1eeb Counterpoint Research d\u1ef1 \u0111o\u00e1n r\u1eb1ng Apple s\u1ebd t\u0103ng th\u1ecb ph\u1ea7n tr\u00ean b\u1ed1n danh m\u1ee5c s\u1ea3n ph\u1ea9m ch\u00ednh trong n\u0103m nay, l\u1eadp k\u1ef7 l\u1ee5c m\u1edbi \u1edf ba trong s\u1ed1 \u0111\u00f3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 chi ti\u1ebft.<\/p>\n

Apple c\u00f3 kh\u1ea3 n\u0103ng v\u01b0\u1ee3t tr\u1ed9i th\u1ecb tr\u01b0\u1eddng \u1edf nhi\u1ec1u l\u0129nh v\u1ef1c<\/h2>\n

Theo b\u00e1o c\u00e1o, Apple d\u1ef1 ki\u1ebfn s\u1ebd gi\u00e0nh th\u1ecb ph\u1ea7n cao k\u1ef7 l\u1ee5c trong c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng, m\u00e1y t\u00ednh x\u00e1ch tay v\u00e0 b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n trong n\u0103m 2026, c\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a \u0111\u1ed3ng h\u1ed3 th\u00f4ng minh Apple.<\/p>\n

S\u1ed1 li\u1ec7u cho th\u1ea5y th\u1ecb ph\u1ea7n iPad t\u0103ng t\u1eeb 35% n\u0103m 2025 l\u00ean 39% v\u00e0o n\u0103m 2026, trong khi iPhone t\u0103ng hai \u0111i\u1ec3m ph\u1ea7n tr\u0103m \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c 25%. \u0110\u1ed3ng th\u1eddi Apple Watch v\u00e0 Mac m\u1ed7i thi\u1ebft b\u1ecb c\u0169ng t\u0103ng ba \u0111i\u1ec3m ph\u1ea7n tr\u0103m, \u0111\u1ea1t 23% v\u00e0 12%, t\u01b0\u01a1ng \u1ee9ng.<\/p>\n

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Counterpoint cho r\u1eb1ng nh\u1eefng l\u1ee3i \u00edch n\u00e0y \u0111\u01b0\u1ee3c quy \u0111\u1ed5i v\u00e0o v\u1ecb th\u1ebf c\u1ee7a Apple t\u1ed1t h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ec3 ch\u1ed1ng ch\u1ecdi l\u1ea1i gi\u00e1 tr\u1ecb t\u0103ng cao c\u1ee7a b\u1ed9 nh\u1edb, v\u00e0 th\u00eam r\u1eb1ng c\u00f4ng ty d\u1ef1 ki\u1ebfn s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n k\u1ef7 l\u1ee5c 25% tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng ngay c\u1ea3 khi s\u1ed1 l\u01b0\u1ee3ng iPhone giao h\u00e0ng trong n\u0103m v\u1eabn gi\u1eef nguy\u00ean.<\/p>\n

C\u00e1c l\u00f4 h\u00e0ng c\u1ee7a iPhone c\u00f3 kh\u1ea3 n\u0103ng gi\u1eef nguy\u00ean \u1edf m\u1ee9c n\u0103m ngo\u00e1i v\u00e0o n\u0103m 2026, trong khi ph\u1ea7n l\u1edbn c\u00e1c OEM kh\u00e1c s\u1ebd ch\u1ee9ng ki\u1ebfn s\u1ef1 s\u1ee5t gi\u1ea3m k\u00e9p ch\u1eef s\u1ed1. C\u00e1c h\u00e3ng s\u1ea3n xu\u1ea5t \u0111i\u1ec7n tho\u1ea1i ph\u1ea3i t\u0103ng gi\u00e1 \u0111\u1ec3 duy tr\u00ec l\u1ee3i nhu\u1eadn, nh\u01b0ng Apple v\u1eabn ch\u01b0a t\u0103ng gi\u00e1 iPhone. C\u00e1c ph\u00e2n kh\u00fac cao c\u1ea5p c\u00f3 bi\u00ean l\u1ee3i nhu\u1eadn cao h\u01a1n v\u00e0 c\u00f3 th\u1ec3 h\u1ea5p th\u1ee5 \u0111\u01b0\u1ee3c nhi\u1ec1u t\u00e1c \u0111\u1ed9ng v\u1ec1 gi\u00e1 c\u1ea3 h\u01a1n. \u0110\u1ed3ng th\u1eddi, ng\u01b0\u1eddi ti\u00eau d\u00f9ng gi\u00e0u c\u00f3 \u00edt b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi s\u1ef1 gia t\u0103ng gi\u00e1 b\u00e1n h\u01a1n. H\u01a1n n\u1eefa, d\u1ef1 ki\u1ebfn d\u00f2ng iPhone 18 Pro s\u1ebd v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi d\u00f2ng iPhone 17 Pro n\u0103m ngo\u00e1i, v\u00e0 m\u1eabu iPhone 17 c\u0169ng c\u00f3 kh\u1ea3 n\u0103ng ti\u1ebfp t\u1ee5c gi\u1eef v\u1eefng \u0111\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00ecnh trong n\u0103m nay khi kh\u00f4ng c\u00f3 m\u1eabu iPhone 18. Do \u0111\u00f3, Apple s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n cao nh\u1ea5t m\u1ecdi th\u1eddi \u0111\u1ea1i tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh v\u00e0o n\u0103m 2026 v\u1edbi kho\u1ea3ng 25%.<\/p><\/blockquote>\n

B\u00e1o c\u00e1o n\u00e0y \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 ch\u1ec9 m\u1ed9t ng\u00e0y tr\u01b0\u1edbc khi Apple t\u0103ng gi\u00e1 tr\u00ean nhi\u1ec1u d\u00f2ng s\u1ea3n ph\u1ea9m, m\u1eb7c d\u00f9 iPhone v\u00e0 Apple Watch v\u1eabn ch\u01b0a b\u1ecb \u1ea3nh h\u01b0\u1edfng. Apple cho bi\u1ebft h\u1ecd \u0111ang “lao \u0111\u1ed9ng kh\u00f4ng ng\u1eebng” \u0111\u1ec3 t\u00ecm ra gi\u1ea3i ph\u00e1p cho t\u00ecnh tr\u1ea1ng thi\u1ebfu h\u1ee5t linh ki\u1ec7n, \u0111\u1ed3ng th\u1eddi c\u0169ng c\u1ea3nh b\u00e1o r\u1eb1ng c\u00f3 th\u1ec3 c\u00f2n c\u00f3 nh\u1eefng l\u1ea7n t\u0103ng gi\u00e1 th\u00eam trong t\u01b0\u01a1ng lai.<\/p>\n

Counterpoint cho bi\u1ebft, m\u1eb7c d\u00f9 th\u1ecb tr\u01b0\u1eddng m\u00e1y t\u00ednh b\u1ea3ng c\u0169ng s\u1ebd ghi nh\u1eadn s\u1ef1 gi\u1ea3m s\u00fat trong n\u0103m nay “do \u0111i\u1ec1u ch\u1ec9nh t\u1ed3n kho v\u00e0 thi\u1ebfu h\u1ee5t b\u1ed9 nh\u1edb”, nh\u01b0ng c\u00e1c m\u1eabu iPad m\u1edbi v\u1edbi thi\u1ebft k\u1ebf c\u01a1 b\u1ea3n v\u00e0 iPad mini s\u1ebd gi\u00fap Apple “gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng \u1edf nhi\u1ec1u m\u1ee9c gi\u00e1 kh\u00e1c nhau v\u00e0 ch\u1ed1ng ch\u1ecdi l\u1ea1i \u00e1p l\u1ef1c c\u1ea7u th\u1ecb tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u00e1y t\u00ednh b\u1ea3ng r\u1ed9ng l\u1edbn, h\u1ed7 tr\u1ee3 th\u00eam l\u1ee3i th\u1ebf th\u1ecb ph\u1ea7n.”<\/p>\n

B\u00e1o c\u00e1o l\u01b0u \u00fd r\u1eb1ng s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a Mac l\u00ean 23% th\u1ecb ph\u1ea7n s\u1ebd ch\u1ed1ng l\u1ea1i s\u1ef1 s\u1ee5t gi\u1ea3m th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u 11%, nh\u1edd v\u00e0o doanh s\u1ed1 b\u00e1n m\u00e1y t\u00ednh x\u00e1ch tay MacBook Neo.<\/p>\n

Counterpoint d\u1ef1 \u0111o\u00e1n th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3ng h\u1ed3 th\u00f4ng minh s\u1ebd ch\u1ec9 t\u0103ng tr\u01b0\u1edfng 1% trong n\u0103m nay v\u00ec n\u00f3 \u00edt b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi kh\u1ee7ng ho\u1ea3ng b\u1ed9 nh\u1edb. Tuy nhi\u00ean, Apple \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd v\u01b0\u1ee3t qua th\u1ecb tr\u01b0\u1eddng n\u00e0y nh\u1edd v\u00e0o s\u1ef1 c\u00f3 m\u1eb7t tr\u1ecdn v\u1eb9n c\u1ee7a Apple Watch Ultra 3 v\u00e0 Apple Watch SE 3 trong su\u1ed1t c\u1ea3 n\u0103m.<\/p>\n

\u0110\u1ec3 \u0111\u1ecdc b\u00e1o c\u00e1o \u0111\u1ea7y \u0111\u1ee7 c\u1ee7a Counterpoint, b\u1ea1n h\u00e3y nh\u1ea5n v\u00e0o li\u00ean k\u1ebft n\u00e0y.<\/p>\n

X\u1ee9ng \u0111\u00e1ng \u0111\u01b0\u1ee3c ki\u1ec3m tra tr\u00ean Amazon<\/h4>\n<\/p><\/div>\n<\/div>\n

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Ngu\u1ed3n: 9to5mac<\/p>\n","protected":false},"excerpt":{"rendered":"

M\u1ed9t b\u00e1o c\u00e1o m\u1edbi t\u1eeb Counterpoint Research d\u1ef1 \u0111o\u00e1n r\u1eb1ng Apple s\u1ebd t\u0103ng th\u1ecb ph\u1ea7n tr\u00ean b\u1ed1n danh m\u1ee5c s\u1ea3n ph\u1ea9m ch\u00ednh trong n\u0103m nay, l\u1eadp k\u1ef7 l\u1ee5c m\u1edbi \u1edf ba trong s\u1ed1 \u0111\u00f3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 chi ti\u1ebft. Apple c\u00f3 kh\u1ea3 n\u0103ng v\u01b0\u1ee3t tr\u1ed9i th\u1ecb tr\u01b0\u1eddng \u1edf nhi\u1ec1u l\u0129nh v\u1ef1c Theo b\u00e1o c\u00e1o, Apple […]<\/p>\n","protected":false},"author":1,"featured_media":12692,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[512,515],"tags":[],"class_list":["post-12694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-di-dong","category-laptop"],"_links":{"self":[{"href":"https:\/\/tct.vn\/blog\/wp-json\/wp\/v2\/posts\/12694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tct.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tct.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tct.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tct.vn\/blog\/wp-json\/wp\/v2\/comments?post=12694"}],"version-history":[{"count":0,"href":"https:\/\/tct.vn\/blog\/wp-json\/wp\/v2\/posts\/12694\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tct.vn\/blog\/wp-json\/wp\/v2\/media\/12692"}],"wp:attachment":[{"href":"https:\/\/tct.vn\/blog\/wp-json\/wp\/v2\/media?parent=12694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tct.vn\/blog\/wp-json\/wp\/v2\/categories?post=12694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tct.vn\/blog\/wp-json\/wp\/v2\/tags?post=12694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}