\u0110\u00e2y l\u00e0 The Stepback<\/em>, m\u1ed9t b\u1ea3n tin h\u00e0ng tu\u1ea7n ph\u00e2n t\u00edch m\u1ed9t c\u00e2u chuy\u1ec7n quan tr\u1ecdng t\u1eeb th\u1ebf gi\u1edbi c\u00f4ng ngh\u1ec7. \u0110\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin v\u1ec1 ng\u00e0nh c\u00f4ng nghi\u1ec7p ph\u00e1t tr\u1ef1c tuy\u1ebfn, h\u00e3y theo d\u00f5i Emma Roth<\/em><\/a>. The Stepback \u0111\u1ebfn v\u1edbi h\u1ed9p th\u01b0 c\u1ee7a c\u00e1c th\u00e0nh vi\u00ean \u0111\u0103ng k\u00fd v\u00e0o l\u00fac 8 gi\u1edd s\u00e1ng theo m\u00fai gi\u1edd \u0110\u00f4ng B\u1eafc M\u1ef9. \u0110\u0103ng k\u00fd cho The Stepback <\/em>t\u1ea1i \u0111\u00e2y.<\/p>\n<\/div>\n

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Nhu c\u1ea7u xem phim tr\u1ef1c tuy\u1ebfn \u0111\u00e3 t\u1eebng l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn thay th\u1ebf cho truy\u1ec1n h\u00ecnh c\u00e1p. Kh\u00f4ng ch\u1ec9 b\u1ea1n c\u00f3 th\u1ec3 xem b\u1ea5t k\u1ef3 n\u1ed9i dung n\u00e0o m\u00e0 m\u00ecnh mu\u1ed1n v\u00e0o b\u1ea5t c\u1ee9 th\u1eddi \u0111i\u1ec3m n\u00e0o, m\u00e0 kh\u00f4ng ph\u1ea3i ng\u1ed3i ch\u1edd nh\u1eefng qu\u1ea3ng c\u00e1o d\u00e0i 5 ph\u00fat. V\u00e0 gi\u00e1 c\u1ea3 c\u0169ng r\u1ea5t h\u1ee3p l\u00fd: Netflix ch\u1eb3ng h\u1ea1n, khi ra m\u1eaft d\u1ecbch v\u1ee5 ph\u00e1t tr\u1ef1c tuy\u1ebfn \u0111\u1ed9c l\u1eadp v\u00e0o n\u0103m 2010, ch\u1ec9 v\u1edbi 7,99 USD\/th\u00e1ng. Amazon Prime Video c\u0169ng t\u01b0\u01a1ng t\u1ef1, mang \u0111\u1ebfn cho ng\u01b0\u1eddi d\u00f9ng tr\u1ea3i nghi\u1ec7m xem phim kh\u00f4ng c\u00f3 qu\u1ea3ng c\u00e1o nh\u01b0 m\u1ed9t ph\u1ea7n th\u01b0\u1edfng c\u1ee7a th\u00e0nh vi\u00ean Prime. Hulu l\u00e0 ngo\u1ea1i l\u1ec7 \u1edf th\u1eddi \u0111i\u1ec3m \u0111\u00f3 v\u00ec n\u00f3 cho ph\u00e9p b\u1ea1n xem c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh v\u00e0 b\u1ed9 phim mi\u1ec5n ph\u00ed nh\u01b0ng c\u00f3 qu\u1ea3ng c\u00e1o. Sau \u0111\u00f3, h\u1ecd \u0111\u00e3 th\u00eam g\u00f3i \u0111\u0103ng k\u00fd Hulu Plus v\u1edbi gi\u00e1 7,99 USD\/th\u00e1ng, v\u1edbi qu\u1ea3ng c\u00e1o h\u1ea1n ch\u1ebf.<\/p>\n
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Tuy nhi\u00ean m\u00f4 h\u00ecnh ph\u00e1t tr\u1ef1c tuy\u1ebfn mi\u1ec5n ph\u00ed th\u01b0\u01a1ng m\u1ea1i l\u1ea1i h\u1ea5p d\u1eabn \u0111\u1ebfn m\u1ee9c khi c\u00e1c c\u00f4ng ty ra m\u1eaft d\u1ecbch v\u1ee5 ph\u00e1t tr\u1ef1c tuy\u1ebfn c\u1ea1nh tranh, h\u1ea7u h\u1ebft \u0111\u1ec1u l\u00e0m cho ch\u00fang mi\u1ec5n ph\u00ed qu\u1ea3ng c\u00e1o m\u1eb7c \u0111\u1ecbnh. Disney Plus c\u00f3 gi\u00e1 6,99 USD\/th\u00e1ng khi ra m\u1eaft v\u00e0o n\u0103m 2019, sau \u0111\u00f3 l\u00e0 \u0111\u0103ng k\u00fd 4,99 USD\/th\u00e1ng c\u1ee7a Apple TV v\u00e0 vi\u1ec7c ra m\u1eaft d\u1ecbch v\u1ee5 ph\u00e1t tr\u1ef1c tuy\u1ebfn HBO Max v\u1edbi gi\u00e1 14,99 USD\/th\u00e1ng. (C\u00f3 m\u1ed9t s\u1ed1 ngo\u1ea1i l\u1ec7, ch\u1eb3ng h\u1ea1n nh\u01b0 Paramount Plus, \u0111\u00e3 ra m\u1eaft v\u1edbi qu\u1ea3ng c\u00e1o cho 4,99 USD\/th\u00e1ng<\/a> v\u00e0 NBCUniversal ‘s Peacock, cung c\u1ea5p m\u1ed9t s\u1ed1 ti\u00eau \u0111\u1ec1 mi\u1ec5n ph\u00ed c\u00f9ng v\u1edbi m\u1ee9c \u0111\u0103ng k\u00fd 4,99 USD\/th\u00e1ng h\u1ed7 tr\u1ee3 qu\u1ea3ng c\u00e1o v\u1edbi quy\u1ec1n truy c\u1eadp v\u00e0o t\u1ea5t c\u1ea3 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh v\u00e0 phim c\u1ee7a n\u00f3.)<\/p>\n
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Khi ng\u00e0nh c\u00f4ng nghi\u1ec7p truy\u1ec1n ph\u00e1t ph\u00e1t tri\u1ec3n v\u00e0 ng\u01b0\u1eddi xem \u0111\u00e3 quen v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, nhi\u1ec1u gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh nhanh ch\u00f3ng nh\u1eadn ra r\u1eb1ng h\u1ecd kh\u00f4ng th\u1ec3 ki\u1ebfm ti\u1ec1n ch\u1ec9 b\u1eb1ng c\u00e1ch th\u00eam m\u1edbi ng\u01b0\u1eddi \u0111\u0103ng k\u00fd trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 b\u00e3o h\u00f2a. H\u01a1n n\u1eefa, Netflix \u0111\u00e3 thua 1 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng<\/a> l\u1ea7n \u0111\u1ea7u ti\u00ean trong h\u01a1n m\u1ed9t th\u1eadp k\u1ef7 v\u00e0o n\u0103m 2022, trong khi c\u00e1c c\u00f4ng ty truy\u1ec1n ph\u00e1t do \u0111\u1ed1i th\u1ee7 c\u1ee7a n\u00f3 v\u1eadn h\u00e0nh v\u1eabn kh\u00f4ng c\u00f3 l\u00e3i. C\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 c\u1ea7n ph\u1ea3i t\u00ecm ra gi\u1ea3i ph\u00e1p – \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c chi ti\u00eau<\/a> h\u00e0ng t\u1ef7 USD \u0111\u1ec3 l\u1ea5p \u0111\u1ea7y th\u01b0 vi\u1ec7n c\u00e1c b\u1ed9 phim v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh c\u1ee7a m\u00ecnh.<\/p>\n
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Trong khi c\u00f3 nh\u1eefng \u0111\u1ee3t t\u0103ng gi\u00e1 li\u00ean ti\u1ebfp c\u1ee7a c\u00e1c d\u1ecbch v\u1ee5 streaming<\/a>, nhi\u1ec1u c\u00f4ng ty l\u1edbn \u0111\u00e3 l\u1ea7n l\u01b0\u1ee3t \u00e1p d\u1ee5ng qu\u1ea3ng c\u00e1o \u0111\u1ec3 c\u1ea3i thi\u1ec7n l\u1ee3i nhu\u1eadn. HBO Max \u0111\u00e3 ra m\u1eaft phi\u00ean b\u1ea3n gi\u00e1 r\u1ebb, c\u00f3 qu\u1ea3ng c\u00e1o v\u00e0o n\u0103m 2021. Even Netflix, ng\u01b0\u1eddi s\u00e1ng l\u1eadp Reed Hastings t\u1eebng n\u00f3i r\u1eb1ng d\u1ecbch v\u1ee5 n\u00e0y s\u1ebd kh\u00f4ng bao gi\u1edd c\u00f3 qu\u1ea3ng c\u00e1o, sau \u0111\u00f3 \u0111\u00e3 quay l\u1ea1i l\u1eddi h\u1ee9a b\u1eb1ng c\u00e1ch gi\u1edbi thi\u1ec7u ph\u01b0\u01a1ng \u00e1n c\u00f3 qu\u1ea3ng c\u00e1o v\u00e0o n\u0103m 2022<\/a>. Disney Plus c\u0169ng l\u00e0m theo, v\u00e0 Amazon Prime Video t\u1ef1 \u0111\u1ed9ng chuy\u1ec3n c\u00e1c th\u00e0nh vi\u00ean c\u1ee7a m\u00ecnh sang phi\u00ean b\u1ea3n c\u00f3 qu\u1ea3ng c\u00e1o, bu\u1ed9c h\u1ecd ph\u1ea3i tr\u1ea3 th\u00eam ti\u1ec1n \u0111\u1ec3 xem m\u00e0 kh\u00f4ng c\u00f3 qu\u1ea3ng c\u00e1o.<\/p>\n
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B\u00e2y gi\u1edd g\u1ea7n nh\u01b0 t\u1ea5t c\u1ea3 nh\u1eefng streamer n\u1ed5i ti\u1ebfng nh\u1ea5t \u0111\u1ec1u c\u00f3 qu\u1ea3ng c\u00e1o, ch\u00eanh l\u1ec7ch gi\u00e1 gi\u1eefa c\u00e1c g\u00f3i h\u1ed7 tr\u1ee3 qu\u1ea3ng c\u00e1o v\u00e0 kh\u00f4ng qu\u1ea3ng c\u00e1o \u0111\u00e3 tr\u1edf n\u00ean l\u1edbn h\u01a1n. C\u00e1c d\u1ecbch v\u1ee5 ph\u00e1t tr\u1ef1c tuy\u1ebfn th\u01b0\u1eddng nh\u1eafm v\u00e0o c\u00e1c g\u00f3i kh\u00f4ng qu\u1ea3ng c\u00e1o v\u1edbi m\u1ee9c t\u0103ng gi\u00e1 cao nh\u1ea5t, Netflix v\u1eeba m\u1edbi n\u00e2ng gi\u00e1 c\u1ee7a c\u00e1c g\u00f3i ti\u00eau chu\u1ea9n v\u00e0 cao c\u1ea5p l\u00ean $2 so v\u1edbi $1 cho g\u00f3i c\u00f3 qu\u1ea3ng c\u00e1o. B\u00e2y gi\u1edd, chi ph\u00ed \u0111\u1ec3 b\u1ecf qua qu\u1ea3ng c\u00e1o tr\u00ean Netflix l\u00e0 19,99 USD\/th\u00e1ng (ho\u1eb7c 26,99 USD n\u1ebfu b\u1ea1n mu\u1ed1n 4K HDR) – g\u1ea5p \u0111\u00f4i m\u1ee9c \u0111\u0103ng k\u00fd ban \u0111\u1ea7u 7,99 USD\/th\u00e1ng.<\/p>\n
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HBO Max c\u0169ng \u0111\u00e3 t\u0103ng gi\u00e1 l\u00ean 2 USD cho c\u00e1c \u0111\u0103ng k\u00fd kh\u00f4ng qu\u1ea3ng c\u00e1o v\u00e0o n\u0103m ngo\u00e1i. Hi\u1ec7n t\u1ea1i, n\u00f3 s\u1ebd t\u1ed1n 18,49 USD m\u1ed7i th\u00e1ng cho k\u1ebf ho\u1ea1ch ti\u00eau chu\u1ea9n ho\u1eb7c 22,99 USD m\u1ed7i th\u00e1ng cho premium, m\u1ed9t b\u01b0\u1edbc nh\u1ea3y v\u1ecdt t\u1eeb \u0111\u0103ng k\u00fd kh\u00f4ng qu\u1ea3ng c\u00e1o ban \u0111\u1ea7u ch\u1ec9 14,99 USD m\u1ed7i th\u00e1ng. Prime Video c\u0169ng \u0111\u00e3 t\u0103ng g\u1ea5p \u0111\u00f4i gi\u00e1 \u0111\u1ec3 tr\u1edf th\u00e0nh kh\u00f4ng qu\u1ea3ng c\u00e1o tr\u01b0\u1edbc \u0111\u00e2y v\u00e0o n\u0103m nay<\/a> v\u00e0 kh\u00f3a video 4K \u0111\u1eb1ng sau phi\u00ean b\u1ea3n \u0111\u1eaft h\u01a1n, 4,99 USD m\u1ed7i th\u00e1ng \u0111\u0103ng k\u00fd m\u00e0 \u0111\u01b0\u1ee3c th\u00eam v\u00e0o tr\u00ean Prime Membership c\u1ee7a b\u1ea1n v\u1edbi gi\u00e1 14,99 USD m\u1ed7i th\u00e1ng. V\u00e0 Disney Plus, m\u1ed9t l\u1ea7n \u0111\u00e3 \u0111\u01b0a ra \u0111\u0103ng k\u00fd kh\u00f4ng qu\u1ea3ng c\u00e1o ch\u1ec9 6,99 USD m\u1ed7i th\u00e1ng, hi\u1ec7n nay s\u1ebd t\u1ed1n<\/a> 18,99 USD m\u1ed7i th\u00e1ng \u0111\u1ec3 b\u1ecf qua qu\u1ea3ng c\u00e1o.<\/p>\n
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C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd trong ng\u00e0nh c\u00f4ng nghi\u1ec7p truy\u1ec1n h\u00ecnh tr\u1ef1c tuy\u1ebfn \u0111\u00e3 b\u00e1o c\u00e1o r\u1eb1ng h\u1ecd ki\u1ebfm \u0111\u01b0\u1ee3c doanh thu trung b\u00ecnh tr\u00ean ng\u01b0\u1eddi d\u00f9ng (ARPU) cao h\u01a1n \u1edf c\u00e1c m\u1ee9c \u0111\u1ed9 h\u1ed7 tr\u1ee3 qu\u1ea3ng c\u00e1o, v\u00ec h\u1ecd thu l\u1ee3i nhu\u1eadn t\u1eeb vi\u1ec7c \u0111\u0103ng k\u00fd c\u1ee7a ng\u01b0\u1eddi xem v\u00e0 c\u00e1c qu\u1ea3ng c\u00e1o m\u00e0 h\u1ecd b\u00e1n cho h\u1ecd. V\u00e0o th\u00e1ng 1, Netflix cho bi\u1ebft doanh nghi\u1ec7p qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh \u0111\u00e3 ki\u1ebfm \u0111\u01b0\u1ee3c 1,5 t\u1ef7 USD trong n\u0103m 2025, ch\u1ec9 chi\u1ebfm m\u1ed9t ph\u1ea7n nh\u1ecf t\u1ed5ng doanh thu 45,2 t\u1ef7 USD c\u1ee7a c\u00f4ng ty. Nh\u01b0ng m\u1ee9c \u0111\u1ed9 h\u1ed7 tr\u1ee3 qu\u1ea3ng c\u00e1o c\u1ee7a Netflix \u0111ang ph\u00e1t tri\u1ec3n – hi\u1ec7n c\u00f3 h\u01a1n 250 tri\u1ec7u ng\u01b0\u1eddi xem m\u1ed7i th\u00e1ng – v\u00e0 c\u00f4ng ty d\u1ef1 ki\u1ebfn doanh thu qu\u1ea3ng c\u00e1o s\u1ebd t\u0103ng g\u1ea5p \u0111\u00f4i l\u00ean 3 t\u1ef7 USD trong n\u0103m nay.<\/p>\n<\/div>\n
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H\u01a1n m\u1ed9t n\u1eeda ng\u01b0\u1eddi d\u00f9ng d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh tr\u1ef1c tuy\u1ebfn \u1edf M\u1ef9 \u0111\u00e3 \u0111\u0103ng k\u00fd g\u00f3i c\u00f3 qu\u1ea3ng c\u00e1o \u0111\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed. Theo c\u00f4ng ty ph\u00e2n t\u00edch Antenna, g\u1ea7n nh\u01b0 t\u1ea5t c\u1ea3 c\u00e1c d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh tr\u1ef1c tuy\u1ebfn hi\u1ec7n nay \u0111\u1ec1u cung c\u1ea5p g\u00f3i gi\u00e1 r\u1ebb h\u01a1n v\u1edbi qu\u1ea3ng c\u00e1o v\u00e0 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd g\u00f3i n\u00e0y \u0111ang t\u0103ng nhanh.<\/p>\n<\/div>\n
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Apple TV v\u1eabn l\u00e0 d\u1ecbch v\u1ee5 ph\u00e1t tr\u1ef1c tuy\u1ebfn duy nh\u1ea5t kh\u00f4ng c\u00f3 g\u00f3i \u0111\u0103ng k\u00fd h\u1ed7 tr\u1ee3 qu\u1ea3ng c\u00e1o \u2014 m\u1eb7c d\u00f9 v\u1eabn c\u00f2n nhi\u1ec1u c\u00e2u h\u1ecfi v\u1ec1 th\u1eddi gian n\u00f3 s\u1ebd ti\u1ebfp t\u1ee5c nh\u01b0 v\u1eady. Apple hi\u1ec7n \u0111ang hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o trong c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh tr\u1ef1c ti\u1ebfp nh\u01b0 c\u00e1c tr\u1eadn \u0111\u1ea5u b\u00f3ng \u0111\u00e1 chuy\u00ean nghi\u1ec7p c\u1ee7a Major League Soccer. M\u1eb7c d\u00f9 m\u1ed9t s\u1ed1 ng\u01b0\u1eddi \u0111\u00e3 \u0111\u1ed3n \u0111o\u00e1n v\u1ec1 vi\u1ec7c Apple \u0111\u01b0a qu\u1ea3ng c\u00e1o v\u00e0o to\u00e0n b\u1ed9 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, nh\u01b0ng c\u00f4ng ty \u0111\u00e3 ph\u1ea3n b\u00e1c l\u1ea1i nh\u1eefng tin \u0111\u1ed3n n\u00e0y, v\u1edbi ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u d\u1ecbch v\u1ee5 Eddy Cue n\u00f3i: “T\u00f4i kh\u00f4ng mu\u1ed1n n\u00f3i l\u00e0 kh\u00f4ng bao gi\u1edd”, nh\u01b0ng “kh\u00f4ng c\u00f3 k\u1ebf ho\u1ea1ch”. Apple TV \u0111\u00e3 li\u00ean t\u1ee5c t\u0103ng gi\u00e1 c\u00f9ng v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p ph\u00e1t tr\u1ef1c tuy\u1ebfn kh\u00e1c v\u00e0 hi\u1ec7n \u0111ang c\u00f3 gi\u00e1 $12.99 \/ th\u00e1ng.<\/p>\n<\/div>\n
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Trong khi Netflix \u0111ang t\u00ecm c\u00e1ch \u0111\u01b0a qu\u1ea3ng c\u00e1o \u0111\u1ebfn v\u1edbi ng\u01b0\u1eddi xem theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau, ch\u1eb3ng h\u1ea1n nh\u01b0 cho ph\u00e9p c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u1ec3 “l\u00e0m m\u1edd” qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd b\u1eb1ng m\u1ed9t trong nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh ho\u1eb7c phim c\u1ee7a Netflix. C\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 ph\u00e1t tr\u1ef1c tuy\u1ebfn kh\u00e1c c\u0169ng \u0111ang th\u1eed nghi\u1ec7m lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o kh\u00e1c nhau, v\u1edbi Peacock hi\u1ec3n th\u1ecb ch\u00fang tr\u00ean menu ch\u1ecdn h\u1ed3 s\u01a1 v\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c x\u00e2m nh\u1eadp m\u00e0n h\u00ecnh t\u1ea1m d\u1eebng. H\u01a1i \u0111\u00e1ng ti\u1ebfc khi ng\u01b0\u1eddi xem c\u00f3 ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf kh\u00f4ng c\u00f2n l\u1ef1a ch\u1ecdn n\u00e0o ngo\u00e0i vi\u1ec7c ph\u1ea3i ch\u1ea5p nh\u1eadn qu\u1ea3ng c\u00e1o – nhi\u1ec1u trong s\u1ed1 \u0111\u00f3 r\u1ea5t l\u1eb7p \u0111i l\u1eb7p l\u1ea1i ho\u1eb7c xu\u1ea5t hi\u1ec7n v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m sai.<\/p>\n<\/div>\n
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M\u1ed9t s\u1ed1 ng\u01b0\u1eddi d\u00f9ng \u0111ang t\u00ecm ki\u1ebfm c\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf kh\u00e1c ngo\u00e0i Netflix, ch\u1eb3ng h\u1ea1n nh\u01b0 YouTube v\u1edbi qu\u1ea3ng c\u00e1o nh\u01b0ng mi\u1ec5n ph\u00ed xem v\u00e0 d\u1ecbch v\u1ee5 ph\u00e1t tr\u1ef1c tuy\u1ebfn mi\u1ec5n ph\u00ed v\u1edbi qu\u1ea3ng c\u00e1o (FAST) nh\u01b0 Tubi, Pluto v\u00e0 The Roku Channel. M\u1ed9t s\u1ed1 d\u1ecbch v\u1ee5 \u0111ang c\u1ed1 g\u1eafng c\u00e2n b\u1eb1ng gi\u1eefa chi ph\u00ed th\u1ea5p v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00f4ng c\u00f3 qu\u1ea3ng c\u00e1o, d\u1ecbch v\u1ee5 Howdy thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a Roku cung c\u1ea5p h\u01a1n 10.000 gi\u1edd phim v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh TV kh\u00f4ng c\u00f3 qu\u1ea3ng c\u00e1o v\u1edbi gi\u00e1 $2.99 \/ th\u00e1ng.<\/p>\n<\/div>\n
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M\u1ed9t s\u1ed1 l\u1ef1a ch\u1ecdn n\u00e0y c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh n\u01a1i t\u1ea1m th\u1eddi tr\u00e1nh kh\u1ecfi gi\u00e1 cao, nh\u01b0ng ch\u00fang kh\u00f4ng c\u00f3 nh\u1eefng ti\u00eau \u0111\u1ec1 cao c\u1ea5p nh\u01b0 truy\u1ec1n h\u00ecnh \u0111\u00e3 tr\u1edf n\u00ean n\u1ed5i ti\u1ebfng. Gi\u00e1 \u0111\u1ec3 truy c\u1eadp c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh v\u00e0 phim m\u00e0 kh\u00f4ng b\u1ecb gi\u00e1n \u0111o\u1ea1n \u0111\u00e3 t\u0103ng l\u00ean m\u1ee9c k\u1ef7 l\u1ee5c, khi\u1ebfn ng\u01b0\u1eddi ta m\u1ea5t \u0111i \u0111i\u1ec1u g\u00ec \u0111\u00f3 thu h\u00fat h\u1ecd \u0111\u1ebfn v\u1edbi streaming t\u1eeb \u0111\u1ea7u.<\/p>\n<\/div>\n
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Fox c\u00f3 k\u1ebf ho\u1ea1ch mua l\u1ea1i Roku c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch cho c\u1ea3 hai c\u00f4ng ty: Roku b\u1eb1ng c\u00e1ch ti\u1ec1m n\u0103ng truy c\u1eadp v\u00e0o th\u01b0 vi\u1ec7n c\u1ee7a Fox v\u00e0 Fox b\u1eb1ng vi\u1ec7c n\u1eafm gi\u1eef kho d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng c\u1ee7a Roku.<\/li>\n
Nhu c\u1ea7u t\u0103ng cao \u0111\u00e3 khi\u1ebfn m\u1ed9t s\u1ed1 ng\u01b0\u1eddi xem chuy\u1ec3n sang s\u1eed d\u1ee5ng c\u00e1c h\u1ed9p truy\u1ec1n h\u00ecnh b\u1ea5t h\u1ee3p ph\u00e1p \u0111\u1ec3 tr\u00e1nh chi ph\u00ed thu\u00ea bao.<\/li>\n
Khi Netflix thu h\u00fat c\u00e1c t\u00e0i n\u0103ng h\u00e0ng \u0111\u1ea7u c\u1ee7a YouTube, YouTube \u0111\u00e3 ph\u1ea3n c\u00f4ng b\u1eb1ng c\u00e1ch ra m\u1eaft c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ed9c quy\u1ec1n ri\u00eang bi\u1ec7t v\u1edbi s\u1ef1 tham gia c\u1ee7a nh\u1eefng c\u00e1i t\u00ean l\u1edbn nh\u01b0 Trevor Noah v\u00e0 Alex Cooper.<\/li>\n<\/ul>\n<\/div>\n
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Janko Roettgers, ng\u01b0\u1eddi vi\u1ebft tin t\u1ee9c Lowpass, \u0111\u00e3 \u0111i s\u00e2u v\u00e0o nh\u1eefng y\u1ebfu t\u1ed1 khi\u1ebfn Apple TV tr\u1edf th\u00e0nh HBO m\u1edbi – v\u00e0 \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng ch\u1ec9 v\u00ec n\u00f3 ch\u01b0a c\u00f3 qu\u1ea3ng c\u00e1o.<\/li>\n
Bao nhi\u00eau ti\u1ec1n b\u1ea1n s\u1eb5n s\u00e0ng tr\u1ea3 \u0111\u1ec3 lo\u1ea1i b\u1ecf qu\u1ea3ng c\u00e1o? Theo m\u1ed9t kh\u1ea3o s\u00e1t c\u1ee7a Consumer Reports<\/em>, 3 trong 10 ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 \u0111\u0103ng k\u00fd phi\u00ean b\u1ea3n c\u00f3 qu\u1ea3ng c\u00e1o s\u1eb5n s\u00e0ng tr\u1ea3 \u00edt h\u01a1n 5 USD \u0111\u1ec3 chuy\u1ec3n sang phi\u00ean b\u1ea3n kh\u00f4ng qu\u1ea3ng c\u00e1o. Kh\u1ea3o s\u00e1t n\u00e0y c\u00f2n cung c\u1ea5p th\u00eam nh\u1eefng th\u00f4ng tin th\u00fa v\u1ecb v\u1ec1 m\u1ee9c \u0111\u1ed9 kh\u00f3 ch\u1ecbu khi xem qu\u1ea3ng c\u00e1o trong qu\u00e1 tr\u00ecnh l\u01b0\u1edbt tr\u1ef1c tuy\u1ebfn v\u00e0 th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p nh\u1ea5t \u0111\u1ec3 xu\u1ea5t hi\u1ec7n c\u00e1c qu\u1ea3ng c\u00e1o.<\/span><\/li>\n
Fortune ch\u1ec9 ra r\u1eb1ng s\u1ef1 ki\u1ec7t s\u1ee9c v\u1ec1 ph\u00e1t tr\u1ef1c tuy\u1ebfn \u0111ang khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi, \u0111\u1eb7c bi\u1ec7t l\u00e0 th\u1ebf h\u1ec7 Z, \u0111\u0103ng k\u00fd v\u00e0 sau \u0111\u00f3 h\u1ee7y b\u1ecf c\u00e1c d\u1ecbch v\u1ee5 ph\u00e1t tr\u1ef1c tuy\u1ebfn sau khi h\u1ecd xem c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh c\u1ee5 th\u1ec3.<\/li>\n<\/ul>\n<\/div>\n
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Emma Roth<\/span><\/span><\/span><\/li>\n
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